Thesis

The Problem

Teams can buy attention through airdrops, ads, and creators—but they can't turn it into compounding, programmable flow. Spikes pop, momentum dies.

Crypto frontends are shifting from dashboards to entertainment surfaces, but there's no native rail that turns attention into ownership. Time is spent; no new holders created.

In crypto, price motion is the only ad that scales, but there's no standard way to program, route, and prove that motion across assets and partners.

The Solution

Multiplier is the onchain liquidity router that turns attention into verifiable market demand. We're the affiliate market for onchain volume—where every unit of entertainment spend routes into a live buy, creating continuous flow with onchain proof.

Users engage → tokens get bought Communities compete → orderflow is allocated via auctions Developers build campaigns → everything routes through the same demand rail

Gameplay isn't the product: it's the first acquisition primitive. The durable asset is the router + curation system: a programmable rail that any partner can plug into.

Market Opportunity

Memecoins & High-Variance Assets Where price motion equals distribution. These reflexive assets live and die by attention—we turn that attention into verifiable orderflow with receipts.

Financialized Media The merger of content and markets. Creator streams become liquidity events. Social feeds become trading surfaces. Every interaction routes into market demand.

Prediction Markets Transform speculative interest into actual market participation. Route prediction activity into underlying asset demand, creating feedback loops between sentiment and price.

Our addressable market isn't gaming spend—it's speculative orderflow. Onchain spot and derivatives already transact in the trillions annually. Retail-driven speculative flow alone exceeds tens of billions. Multiplier standardizes this demand into a programmable rail.

The Vision

Just as embedded finance made every app a payment processor, Multiplier makes every entertainment surface a liquidity router.

We're building for a future where most retail trading is experienced as games built on onchain rails—where participation feels like play but routes into markets.

Why Now

Economic angst plus cultural nihilism drive hunger for high-variance, dopamine-fueled experiences: the hypergamblification of everything. Interfaces are bifurcating into agentic dashboards versus entertainment surfaces. The latter must be dopaminergic and gamified to hold attention.

Within five years, most retail trading will be experienced as games. We're building the rails for that future.

The Outcome

A self-reinforcing loop where:

• Gameplay fuels price motion

• Motion amplifies attention

• Attention routes back into token demand

Price becomes distribution. Entertainment becomes orderflow.

Multiplier enables coordinated market activity through entertainment. We sell flow, not clicks. Entertainment is just the wedge that feeds it.